Phone: (612) 388-0189

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ARTWORK

Logo Design 

Before you spend your hard earned money on promotional items, make sure you love your logo. 

Artwork can be done at an additional charge.  We will be happy to send you a quote - just let us know what you are looking for. 

·         Simply e-mail us your idea in writing or scanned in as an attachment to: art@forwardpromotions.net . 

·         Explain what you're looking for and we can create new artwork, or re-create your existing artwork into a useable format. 


Simple typesetting is always FREE 

We are here to make it SIMPLE.  Forward Promotions makes sure every order looks its best. 

If you don't have artwork, it's not a problem. 

We will do simple typesetting of your name and message at no charge. 

Artwork Information 

You may send us your artwork via email as an attachment to:  art@forwardpromotions.net or upload it.

Preferable file formats are as follows... 
 
For vector artwork 
Adobe Illustrator EPS, AI, or PDF files. 
We do not accept Corel Draw or Quark Xpress files. 
Please be sure convert all fonts to outlines or paths. 

 
For raster artwork 
Adobe Photoshop PSD, JPEG, TIFF, or GIF files are accepted. 
We recommend that raster files are at least 300 dpi to assure quality printing. 
We will not be responsible the quality of printing for low resolution artwork. 

Artwork can be submitted to art@forwardpromotions.net . 

If needed, we have a trained staff of graphic artists on hand to work with you for logo design, composition and layout for marketing pieces, company recognition, etc. 

Call 612-388-0189 for more details. 

COMMON PRINTING TERMS

4-color Process: a system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create thousands of colors. 

Bleeds: printers cannot print right to the edge of a paper sheet. To create that effect, the printer must use a sheet, which is larger than the document size. Then the printer prints beyond the edge of the document size (usually 1/8?), then cuts the paper down to the document size. 

Camera-ready: artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction. 

Colorfill: screen printing an image and then debossing it onto the vinyl's surface 

Debossing: depressing an image into a material's surface so that the image sits below the product surface 

Die-casting: injecting molten metal into the cavity of a carved die (a mold) 

Die-striking: producing emblems and other flat promotional products by striking a blank metal sheet with a hammer that holds the die 

Drop Shipment: an order shipped to more than one location will be charged a fee for each additional destination. 

Embossing: impressing an image in relief to achieve a raised surface 

Embroidery: stitching a design into fabric through the use of high-speed, computer-controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing. 

Engraving: cutting an image into metal, wood or glass by one of three methods--computerized engraving, hand tracing, or hand engraving. 

Etching: using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface. 

Hot Stamp: setting a design on a relief die, which is then heated and pressed onto the printing surface 

Imprint Area: the area on a product, with specific dimensions, in which the imprint is placed. 

Laser or Foil Stamp: applying metallic or colored foil imprints to vinyl, leather or paper surfaces 

Less than Minimum: the fee charged for ordering 50% fewer items than the quantity listed in the minimum or first column. This option is not always available on all products. 

Pad Printing: a recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product. 

Pantone Matching System (PMS): a book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color. 

Paper proof: Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof. 

Personalization: imprinting an item with a person's name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few. 

Pre-production Proof: an actual physical sample of the product itself produced and sent for approval before an order goes into production. 

Screen Printing: an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening)